A Quick Word

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Wednesday, March 21, 2012

Euphemisms: A Powerful Marketing Tool

As a marketing person myself, I'm deeply interested in all sorts of persuasion, in particular, the magical effect of the proper choice of words that would really convert into sales. More so when we're talking about ancient second-hand items, the I-hope-I-can-still-earn-from-this-junk things which are in desperate need of a miracle to make it possible for them to get sold.

To give you a graphic representation of what I'm saying, take this example from Lunchbreath:

Now, a piece of advice to our dear consumers. Be vigilant when buying second hand items okay? Especially when it comes to furniture, take note of the euphemisms. 

The next time you see..

For Sale:
Brushed Metal Victorian Heirloom Dresser
$ 6,250.00

..you can easily figure out what it actually looks like.

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